Who says you can’t reinvent yourself?
Talk to Ellen Bailey, President of Asset Business Computing, LLC and one of the growing number of female-owned business enterprises in the Ohio region. Not too long ago, Ellen’s focus was on Computer Zoo, a retail store specializing in repairing computers for DIY’ers, business, and residential clients. In fact, Computer Zoo had been in IT services since 1998. However, quietly over the years, she realized a shift in consumer purchasing habits from desktops to lighter laptops and tablets. As higher overhead costs for brick-and-mortar storefronts struggled to give fair wages and pay taxes, low-cost online stores such as Amazon and Newegg were undercutting prices to steal marketplace customers, making it difficult for Computer Zoo to maintain profitability.
After some careful cost-analysis, and with resource help from the Small Business Development Center at Wright State University’s Raj Soin College of Business, Ellen realized two-thirds of her clients came in for small business IT service and repairs. So, changes were made. By minimizing the retail store, and focusing as a specialty service provider, Asset Business Computing was born. Ellen is reinventing the game by evolving a successful business turn-around, and splitting it into a personalized IT service provider—complete with custom clientele servers and workstations, network consulting, and cyber security and disaster response.
Ellen and her staff have been serving small businesses in the Dayton area for more than 15 years. As President for both Computer Zoo and Asset Business Computing, she also serves as one of the coordinators for the Oakwood Koffee Talks, which is an affiliate networking group with the Women in Business Networking organization, where women meet, mingle, and discuss business-related topics in a comfortable environment.
For more information, or general inquiries, call Asset Business Computing at (937) 435-5466 or online at www.assetbusinesscomputing.com. For more information about the Small Business Development Center at Wright State University’s Raj Soin College of Business, or the Boots to Business program, call 937-775-3503 or visit www.sbdcwsu.com.